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I’m an ally to people who use products I designed

With ~10 years of web design experience, I'm currently a Senior Product Designer at MGID, where I take part in designing and launching a new advertising platform. I apply my expertise to create a vision for developing features and product improvements, focusing on users' and clients' goals to achieve better results and providing a complete, start-to-finish design service (from ideation and concept design to release and post-release analysis).

My avocation is design mentorship, sharing my knowledge and experience with UX/product designers at different levels. I help them advance their careers, build technical and soft skills, develop portfolios, and achieve their goals.

I'm dedicated to creating a thoughtful and functional design that delivers customer value and positively impacts society!
/a few words about me
/experience
dec 2017 – dec 2019
Yola | UX/UI designer

Supporting the Legacy platform and working on a new site-building platform from scratch to its launch. I focused on new features for Yola Editor and designed 50+ site templates.

oct 2014 – dec 2017
Freelance Web Designer

Designed landing pages, websites, and desktop and mobile applications in different domains.

sep 2015 – dec 2015
Onlinico | User Interface Designer

Conducted UX research, designed, and prototyped a dashboard for the internal in-company project tracking. 

apr 2015 – oct 2015
Riversoft | Graphic Design Specialist

I created graphic design for desktop and mobile games, assembling images,typography, motion graphics, and designed graphics for printed materials.

apr 2023 – Present
MGID | Senior Product Designer

I'm taking part in designing and launching a new advertising platform. I hypothesized solutions and design variations, shipping new features and design improvements.

aug 2022 – present
Self-employed | Design mentor

Sharing relevant knowledge and my experience from a professional perspective with UX or Product designers.

dec 2020 – sep 2022
Yola | Product designer

Built solutions that meet users' needs and achieving better business results, providing a start-to-finish design services.

dec 2019 – dec 2020
Yola | Senior UX/UI designer

Performed extensive research considering product limitations and external/internal technical dependencies to find the most suitable solution for development.

My work process & Responsibilities

On a Product designer position, I worked closely with the product and engineering teams on product improvements and was responsible for new feature development from ideation to launch and post-release support and analysis. I took part in defining an actionable strategy and roadmap quarterly and developed design decisions for product growth, considering AARRR metrics improvements. See the detailed work process here:

/01

Co-author / Collaboration with the Product team

Strategic planning

Support the Product team during the strategic planning by providing related user insights and assessment of the individual initiatives and OKRs.

Ideation

Support the Product team in defining the list of projects that would help to complete the defined initiatives and OKRs most effectively.

Prioritization

Support the Product team with the prioritization of individual projects in terms of the Impact those would have on the users and OKRs.

Product research + requirements

Support the Product team in conducting the competitive research and defining the initial set of requirements for the product story.

/02

Primary responsibilities

User research
  • Analyze the existing user insights
  • Analyze the existing behavior of the users
  • Outreach users that have provided insights to clarify their feedback
  • Conduct user studies and interviews
  • Validate the ideas/selected approaches for the solutions connected to specific features/improvements.
Concept design
  • Create the design concepts for specific features and improvements
  • Discuss the created concepts with the stakeholders
  • Adjust and improve the created concepts based on the received feedback.
Prototyping

Create the design prototypes for specific features and improvements (including wireframes and UX writing)

User testing
  • Perform the usability testing with the potential users
  • Discuss the results and collected insights with the stakeholders
  • Adjust the design concept and prototypes based on collected insights
Design artifacts + requirements
  • Develop the design artifacts for the individual product stories
  • Define the design requirements in the individual product stories
Development + QA
  • Support the Product team in presenting the feature/improvement to engineering
  • Consult the Engineering team on the design requirements during the development
  • Consult the Product team on the progress with the related features/improvements and discovered issues
  • Review and provide feedback on the developed functionality to the Engineering team
  • Accept the developed functionality according to the acceptance criteria

/03

Support & Quality control

Support materials

Review and provide recommendations for Tutorials and other Support materials.

Release

Communicate to the Product team that the feature or improvement is ready to be enabled for the users.

Announcement + Promotion
  • Support the product team in creating the ProductBoard feature card descriptions and connected graphics
  • Design graphics connected to related marketing materials.
Communication with users
  • Support the product team in creating feature announcements and connected graphics
  • Process user insights in the ProductBoard
  • Process user insights raised by the Customer Support
  • Analyze the behavior of the users in FullStory
  • Outreach users who have used the specific feature or improvement to gather their feedback and new insights
  • Conduct user studies and interviews.
/testimonials
Alina is a talented Product Designer with great empathy toward users. She advocates for users' needs and converts her knowledge into features that are useful for users and profitable for a company. Alina has also strong experience in product hypothesis generation, defining success criteria, running and analyzing A/B tests. She also writes clear requirements for engineers and successfully manages all stages until a feature is in production. I've really enjoyed working with Alina.
– Andrei Karol, Vice President of Product – Yola
/Let's talk/

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